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Home » Roundups

13 Misleading Food Labels That Are Easily Gaslighting You

By: kseniaprints · Updated: May 14, 2025 · This post may contain affiliate links.

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When you walk through the grocery store, it’s easy to think you’re making healthy choices based on the labels you see. However, there are 13 misleading food labels that are specially created to catch your attention and foster a sense of trust, even if they don’t tell the whole story. It’s all too common for consumers to be swayed by marketing that plays on our desire for healthy eating.

Understanding food labels is essential for making informed choices. Some labels lead you to believe you’re picking a great option when it’s just a cleverly packaged product. In this article, we'll talk about some of the most common food labels that can cause confusion. By the end, you’ll be better equipped to navigate the aisles and make choices that truly align with your health goals. Let’s get started!

A woman wearing a green sweater stands in a grocery store aisle, holding and examining a can of food while surrounded by shelves stocked with canned goods and packaged products.
Introduction. Photo credit: DepositPhotos.

No Preservatives

An open tin can filled with yellow corn kernels is surrounded by four unopened tin cans on a light pink and gray textured surface. One can has a blank white label.
No Preservatives. Photo credit: 123RF.

While the absence of preservatives may seem appealing, this label can be misleading if consumers do not consider other ingredients present in the product. Many items labeled as having no preservatives may still contain artificial flavors, colors, or other synthetic additives that can be unhealthy. This can create a false sense of security regarding the healthfulness of the product. Shoppers should carefully review ingredient lists to understand what is included and make educated decisions based on the overall composition.

Cholesterol-Free

A wicker basket filled with assorted fresh vegetables, including tomatoes, peppers, and basil, sits on a wooden surface surrounded by more vegetables and leafy greens.
Cholesterol-Free. Photo credit: 123RF.

While the label "cholesterol-free" may sound appealing, it can be misleading for consumers. Many plant-based foods are naturally free of cholesterol, which means that this label does not necessarily indicate a healthier choice. Additionally, some products may still contain unhealthy fats or additives that can negatively impact heart health. It is essential for consumers to look beyond this label and examine the full nutritional content of the product to make sure it aligns with their dietary needs and health goals.

No Added Sugar

Two bowls hold white granulated sugar and brown sugar crystals, each with a spoon. Between them, white sugar cubes are scattered on a light grey textured surface.
No Added Sugar. Photo credit: 123RF.

While the absence of added sugars may seem beneficial, it can be misleading. Products with this label can still contain high levels of natural sugars, such as those found in fruit or dairy, which can contribute to significant sugar intake. Additionally, some items may use alternative sweeteners that are not necessarily healthier. Consequently, consumers should read the nutrition facts and ingredient lists carefully to understand the total sugar content and make choices that align with their dietary goals.

Whole Grain

A wooden bowl filled with wheat grains sits on a rustic wooden surface, surrounded by scattered wheat kernels, a burlap sack partially spilling more grains, and several wheat stalks.
Whole Grain. Photo credit: 123RF.

The label "whole grain" can be misleading if consumers do not fully understand its implications. While whole grains are generally healthier than refined grains, products marketed with this label may contain only a minimal amount of whole grains, with the majority being processed varieties. This can result in a product that does not deliver the expected health benefits associated with whole grains. To make informed choices, it is essential to check the ingredient list for whole grains and their proportions, rather than relying solely on the label.

Diet

A picnic spread on a patterned cloth featuring packaged bread, pastries, cakes, cold cuts, juice cartons, cookies, cheese, canned goods, plastic containers with food, and other assorted snacks and drinks.
Diet. Photo credit: Pexels.

The term "diet" can be misleading as it may suggest that a product is healthier or formulated for weight loss. However, many items labeled as diet can contain artificial sweeteners, unhealthy fats, or other additives that are not conducive to a balanced diet. This can lead consumers to overlook the potential negative effects of these ingredients. It is essential to carefully analyze the nutritional information and ingredient list to make informed choices rather than relying solely on the label's implications.

Made with Real Fruit

A hand holds a clear glass bottle of Jarritos Pineapple flavored soda outdoors, with a blurred background of trees and sunlight.
Made with Real Fruit. Photo credit: Pexels.

This label can create the impression that a product is healthy, but it often indicates that only a small percentage of the ingredients come from real fruit. The remainder may consist of sugars, additives, or artificial flavors that can diminish the product's nutritional value. Consequently, consumers may be misled into believing they are making a healthier choice. To avoid this confusion, it is important to scrutinize the ingredient list and nutritional information to understand the true content of the product.

Low-Fat

A hand holds a clear plastic bottle of Genki peach flavor sparkling water. The label shows 0 fat, 0 sugar, and 0 calories, with a peach image and large black Kanji character above the brand name.
Low-Fat. Photo credit: Pexels.

Products labeled as low-fat can create the impression of being healthier options, but this can be deceptive. In many cases, manufacturers compensate for the reduced fat content by adding sugars or artificial ingredients to maintain flavor, which can negate any perceived health benefits. As a result, these items may not be as nutritious as they seem. Consumers should critically evaluate the ingredient list and nutritional information to gain a clearer understanding of what they are consuming, rather than trusting the label alone.

Organic

A person wearing a straw hat and plaid shirt arranges a chalkboard sign reading "ORGANIC" beside crates filled with assorted vegetables on an outdoor table with greenery in the background.
Organic. Photo credit: 123RF.

While organic products must adhere to specific agricultural practices, the term can still be misleading. Some items labeled as organic may contain only a small fraction of organic ingredients, or they might be processed in a way that diminishes their health benefits. Furthermore, the certification process can vary by region, leading to inconsistencies in what consumers might expect. As a result, it's essential for shoppers to research brands and understand the criteria behind organic labeling to make informed choices about their purchases.

Light

Six "On Lemon" beverage bottles sit on a wooden stand beside a potted plant, business cards, and a sign with foreign text—a reminder to look out for 13 misleading food labels even in stylish displays.
Light. Photo credit: Pexels.

The term "light" can refer to reduced calories or fat, but it lacks a standardized definition, leading to confusion among consumers. Different brands may interpret this term in various ways, which can make it difficult to ascertain the actual nutritional value of the product. Consequently, items labeled as light may still contain unhealthy ingredients or additives that compromise their overall healthfulness. To navigate this ambiguity, shoppers should carefully read labels and ingredient lists to make educated decisions.

Gluten-Free

Assorted loaves and rolls of bread, including seeded and plain varieties, are arranged next to a small sign labeled “Gluten Free.” Wheat stalks are also visible among the baked goods.
Gluten-Free. Photo credit: 123RF.

This label is vital for individuals with gluten intolerance or celiac disease, yet it can be deceiving for the average consumer. Many gluten-free products are heavily processed and may contain high amounts of sugars, fats, or additives to enhance flavor and texture. Consequently, these items may not be healthier alternatives to their gluten-containing counterparts. Consumers should assess the nutritional information and ingredient lists of gluten-free products to better understand their health implications rather than assuming they are inherently better.

Natural

A person in a dark t-shirt holds two glass bottles of plant-based milk; the left bottle shows soybeans and the right bottle shows almonds, indicating soy milk and almond milk, respectively.
Natural. Photo credit: Pexels.

The term "natural" lacks a clear regulatory definition, allowing manufacturers considerable leeway in its application. Products can carry this label while still containing artificial ingredients, preservatives, or other synthetic components. This ambiguity can lead consumers to believe they are choosing healthier options when, in reality, the product may not align with their expectations. It is crucial for shoppers to scrutinize ingredient lists and nutrition facts to determine the true nature of what they are purchasing, rather than relying solely on the label.

Heart-Healthy

Several slices of whole grain bread, a bowl of wheat grains, a wheat stalk, and other types of bread are arranged on a checkered cloth.
Heart-Healthy. Photo credit: 123RF.

The label "heart-healthy" can be misleading as it may be applied to products containing ingredients associated with cardiovascular health, such as omega-3 fatty acids or whole grains. However, these items may also include unhealthy additives, sugars, or fats that detract from their nutritional value. Consequently, consumers might mistakenly assume that a product is entirely beneficial for heart health. To make informed choices, examining the full ingredient list and nutritional profile is important rather than relying solely on marketing claims.

Fat-Free

Four cartons of drinks are arranged on a wooden surface. Three are plant-based "Planto" beverages in coconut, almond, and banana flavors, and one is a blue and white "Parmalat Comfort" milk carton with Russian text.
Fat-Free. Photo credit: Pexels.

Items labeled as fat-free can mislead consumers into thinking they are healthier choices. To compensate for the absence of fat, manufacturers often add sugars, artificial flavors, or fillers, which can lead to an increased calorie count. This practice can create a false sense of security regarding healthfulness, as consumers may overlook the potential negative impacts of these added ingredients. To make well-informed decisions, examining the complete nutritional profile of fat-free products is crucial rather than relying solely on the label.

Read the Fine Print

A woman with long brown hair wearing a maroon shirt stands in a grocery store aisle, holding and reading the label on a yellow and black box. Shelves with various food items are visible in the background.
Read the Fine Print. Photo credit: DepositPhotos.

Navigating food labels can feel overwhelming, especially with so many terms designed to catch your eye. It’s crucial to remember that just because something is marketed as healthy doesn’t mean it truly is. Being aware of these misleading labels empowers you to make better choices that align with your health goals.

By doing this, you can cut through the marketing noise and focus on what really matters: the quality of the food you’re putting into your body. The next time you’re shopping, keep these insights in mind. With a little knowledge and awareness, you can confidently choose products that genuinely support your well-being. It’s all about making informed decisions that lead to a healthier lifestyle. Happy shopping!

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About Ksenia

Welcome to At The Immigrant's Table! I blend my immigrant roots with modern diets, crafting recipes that take you on a global kitchen adventure. As a food blogger and photographer, I'm dedicated to making international cuisine both healthy and accessible. Let's embark on a culinary journey that bridges cultures and introduces a world of flavors right into your home. Read more...

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